And then there’s the last 5%.
In my experience, it’s the last 5% of the work on a project that transforms the work from good to truly professional. The last 5% is all about the small, yet essential details, like kerning a headline so that it looks just right. Fine-tuning the color on a product shot to make it pop. Tweaking a logo design. Adjusting the rag on a paragraph of text. Small things that may not get noticed specifically, but when taken as a whole add immeasurably to the beauty and meaning of the printed piece.
It’s pretty simple: Enjoy what you do and do it carefully and thoughtfully from the start through completion. Respect every client and every project. Then get out there and play!
In my experience, it’s the last 5% of the work on a project that transforms the work from good to truly professional. The last 5% is all about the small, yet essential details, like kerning a headline so that it looks just right. Fine-tuning the color on a product shot to make it pop. Tweaking a logo design. Adjusting the rag on a paragraph of text. Small things that may not get noticed specifically, but when taken as a whole add immeasurably to the beauty and meaning of the printed piece.
It’s pretty simple: Enjoy what you do and do it carefully and thoughtfully from the start through completion. Respect every client and every project. Then get out there and play!